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Customer-facing product website

An accessible, performant website built as a product on top of published APIs — engineered for speed and accessibility, and shipped through CI/CD as code.

Surface
Responsive web
Data
Consumes published APIs
Delivery
CI/CD as code

Overview

The existing site was slow, hard to maintain, and wired directly to back-ends with brittle, bespoke calls; accessibility and performance were afterthoughts. The aim was a product-grade website — fast, accessible, and maintainable — that consumes published, versioned APIs rather than custom integrations.

The front-end is engineered with a modern, component-based framework and delivered through automated pipelines, consuming APIs from the marketplace through the gateway.


The challenge

Our approach

  1. Built the front-end with a modern, component-based framework (React, Angular, or Vue) in TypeScript
  2. Consumed published, versioned APIs from the marketplace through the gateway — not bespoke back-end integrations
  3. Engineered for performance and accessibility from the start, against Core Web Vitals and WCAG guidance
  4. Shipped through CI/CD with automated tests and previews
  5. Containerized the build and deployed it as code for repeatable releases

Results & business impact

Tools & technology

React / Angular / Vue TypeScript Responsive design Accessibility (WCAG) Core Web Vitals REST APIs CI/CD Docker

Representative reference architecture from the NovasIQ engineering practice, illustrating how we approach this pattern. It reflects standard, proven engineering practice — and the API reference architecture in the source material — rather than a specific named client engagement, and outcomes are described qualitatively. Industry figures are drawn from public research: Postman, MuleSoft and Stack Overflow.

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